We see it every day on TV, in the movies, at grocery stores…the United States is going green and people are beginning to take responsibility for how their actions impact our environment and society. Just like you can now buy organic milk or corn flakes at the store, it is now possible to invest your money in mutual funds that are socially responsible.  It is a market called Socially Responsible Investing (SRI).  There are numerous mutual fund families that have specialty funds that may invest in energy alternatives such as solar power or won’t invest in big tobacco.  The main focus on these funds are to focus on industries that are socially responsible to mankind and our environment. What is Socially Responsible Investing? Socially Responsible Investing (SRI) is an investment strategy that integrates social or environmental criteria into financial analysis which gives hope to a cleaner brighter future. With about $2.29 trillion worth of assets in the country today, SRI is gaining steam with both institutions and individuals investors who are looking to: Align their investment portfolio with their individual core values. This is accomplished by ditching firms that fail to meet certain stringent standards – and instead investing in […]